Better Money Habits
Art Direction • Motion Graphics • Character Animation • Illustration
Bank of America was looking to create video content for their Better Money Habits website, which gives unbiased financial advice to everyone, from high schoolers to retirees.
Tasked with creating the visual style of animation and illustrations, which have been implemented not only in 3+ hours of video content but the visual aesthetic of the website, banks, and ATM screens. I personally came up with the illustration and animation style and helped lead a team of 12 designers to take scripts from storyboards > illustration > animation > audio recording/mixing > final delivery, creating 54 videos and counting.