Sensodyne Rapid Relief
Art Direction • Motion Graphics
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One word: Speed
Not only in visual representation, but the quick three week turnaround of two :30 spots, from design concepts > animation > final delivery.
A team of two 2D animators, two 3D animators, and a Flame artist to work simultaneously to accomplish the quick turnaround.
Created 2D Particle Animations in the foreground & background using Particular and Plexus, seamlessly incorporated 3D packaging into 2D scenes, text integration, and a custom rotating speedometer driven by expressions.
Used intricate tracking in every scene to help tell the story of speed. We achieved this by tracking a grid onto every floor plain, several meters/speedometers, motion flourishes, and an automated stop watch.